Thesis Project 1: Research Air Conditioner in Car

To further explore the relationships between mental model and conceptual model, and how to express them, I decide to explore air conditioner in car.

I interviewed several people to explore their mental model, and the products’ conceptual model:

Air Conditioner in Car-Mental Model

Air Conditioner in Car-Mini Cooper

Air Conditioner in Car-Mental Model

Air Conditioner in Car-Conceptual Model-VW Beetle